Who We Are

The SoCal Spa Wellness Collective is a dynamic community dedicated to connecting, supporting, and elevating spa, beauty and wellness partners across the region. Rooted in a shared passion for holistic wellbeing, we bring together industry leaders, incredible spas, wellness retreats, and one-of-a-kind brands to foster collaboration, innovation, and growth.

Founded by industry veterans Gina Jacoby, Deirdre Strunk, and Lynne Hite, our collective serves as a hub for networking, education, and advocacy, ensuring that the vibrant Southern California wellness market continues to thrive. Through curated events, brand partnerships, and business development resources, we empower our members to create exceptional experiences that enhance health, relaxation, and rejuvenation.

Whether you're an established spa, an emerging wellness brand, or a passionate industry professional, the SoCal Spa Wellness Collective is here to connect you with like-minded visionaries and help shape the future of wellness in our region.

  • Gina Jacoby

    CO-FOUNDER

    Gina Jacoby-Clements is a powerhouse sales executive with over 30 years in the spa, wellness, and beauty industry. After starting her career as a professional makeup artist and day spa owner, she went on to grow and lead sales for top beauty brands. She has successfully scaled companies including Napoleon Perdis, HydroPeptide, and La Bella Donna.

    She later founded Revenue of Inspiration, a consultancy that supports spa leaders through strategic sales training and brand development. Her passion for clean beauty and sharp business acumen continue to elevate professionals across the industry.

    Fun fact: Gina’s love for old school rap is only rivaled by her love for her three adorable fur babies—Evelyn, Ali, and Bob.

  • Deirdre Strunk

    CO-FOUNDER

    Deirdre Strunk is a wellness professional with 25+ years of experience as a licensed practitioner, industry advocate, and leader. She has held leadership roles at world-renowned wellness destinations including Canyon Ranch and Cal-A-Vie, and served on the Nevada State Board and the Impact Board for the Compact License, helping shape wellness regulations and licensure standards nationwide.

    Deirdre is committed to inspiring others both professionally and personally. She’s also a dedicated philanthropist, honored as Woman of the Year and All-Star Woman of the Year by the Leukemia & Lymphoma Society for record-breaking fundraising in Nevada.

    Fun fact: Deirdre rides a Harley and proudly wears the title of glam-ma—a glamorous grandma with a fierce love for life.

  • Lynne Hite

    CO-FOUNDER

    Lynne Hite brings over 25 years of leadership in the spa and wellness industry, with a journey that began in Hawaii and has spanned boutique retreats to luxury destinations. She has worked with premier hospitality brands including Four Seasons and Hyatt, where she honed her expertise in building financially thriving businesses, implementing strong operational systems, and navigating the ever-evolving demands of the wellness space.

    Passionate about the transformative power of spas, Lynne co-founded The SoCal Spa Wellness Collective to unite like-minded professionals, share knowledge, and elevate the industry.

    Fun fact: Lynne can often be found exploring nature, getting lost in a local bookstore, or experimenting in the kitchen. Travel is her favorite way to recharge.

Contact us

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