Elevate & Educate: Virtual Event Programming

Topic-focused, time-conscious, expert-led conversations.

Concluding each session with an energizing well-being practice. Tap into what’s timely and important. Elevate and Educate is your virtual pulse-check on the issues, ideas, and innovations shaping wellness in SoCal and beyond.

November 3, 2026 | 12PM - 1PM

featuring Mary Bemis

A Year in Review

Join us on November 3rd for a special Elevate & Educate: A Year in Review with Mary Bemis, as we reflect on the trends, conversations, challenges, and opportunities that shaped the spa and wellness industry in 2026 — and what they mean for spas and brands as we look ahead to 2027.

One of the industry’s most respected voices and a lifelong champion of spa culture, Mary brings a unique perspective on where we’ve been, what’s evolving, and what deserves our attention next. As Founder & Editorial Director of Insider’s Guide to Spas, and a pioneer who helped launch and lead influential publications including American Spa and Organic Spa, Mary has spent her career at the forefront of the industry.

Together, we’ll look back at the moments that defined the year, the shifts we’re seeing across spa and wellness, and the ideas shaping what comes next.

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October 6, 2026 | 12PM - 1PM

featuring Dr. Claudia Aguirre

Bridging the Gap Between Cutting-Edge Longevity Science and the Luxury Spa Experience

Renowned Neuroscientist and Mind-Body Expert Dr. Claudia Aguirre bridges the gap between cutting-edge longevity science and the luxury spa experience. Drawing on her academic research in age-related neurodegeneration and years of hands-on work in premier spa and wellness settings, she offers something rare: genuine scientific credibility paired with real-world implementation expertise.

In this session, Dr. Aguirre will help you cut through the noise, separating true longevity science from influencer fads, and show you exactly how to translate that science into services that are both frontier-forward and operationally realistic for your property and wellness brand.

She previously served on the Wellness Board for Six Senses Hotels Resorts Spas, bringing neuroscience to one of the world's most celebrated luxury hospitality brands. She is a TEDxUCLA speaker whose talk "The Hidden Brain in Your Skin" has been viewed by millions worldwide, a published researcher cited in peer-reviewed journals, and an invited lecturer at Stanford University. She is currently developing a book on the brain-skin connection for a general audience.