The Collective Report by SSWC
Stay informed, inspired, and connected with our monthly newsletter designed for spa, wellness, and hospitality professionals.
Explore past editions below and revisit the ideas, people, and trends shaping our community.
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The Collective Report: September 2026
September's edition of The Collective Report looks toward the final stretch of the year with gratitude for how the Collective has grown, welcoming Nichole Hester, Spa Director at The Resort at Pelican Hill, to our Ambassador team and inviting members to help shape 2027 programming through an upcoming survey.
Ahead of us is a full season of gathering — a special-edition Collective Connect at HeyDay Beverly on September 23 and a Holiday Edition at Alila Marea on December 16 with Eric Stephenson and RestPlay.Today — alongside Elevate & Educate sessions with thought leaders like Jeremy McCarthy, Dr. Claudia Aguirre, and Mary Bemis, and Mastermind conversations for both brands and spa directors. As always, the newsletter shares spa and brand spotlights, job board opportunities, member celebrations, and an update on our 2026 Wage & Compensation Survey.
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The Collective Connect: August 2026
August's edition of The Collective Report arrives alongside World Wellness Month with a full sense of gratitude, reflecting on our In-Person Collective Connect at JW Marriott Desert Springs on July 28th — an inspiring day of connection, education, and collaboration featuring guest speakers Eva Maurice, Mark Wuttke, and our Chief Heart Officer, Syreeta Brown.
As that momentum builds, we look ahead to our HeyDay Beverly Experiential Takeover on September 23rd, an Elevate & Educate session with Julie Frumin on skincare for teens and young adults, and our Holiday Extravaganza at Alila Marea in December. As always, the newsletter shares what is ahead for the Collective, along with opportunities to stay connected and supported.
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The Collective Report: July 2026
In July's edition of The Collective Report, we step into the heart of summer with a renewed sense of connection and momentum across our community, reflecting on a restful Fourth of July and the relationships that continue to move the spa and wellness industry forward.
As that momentum builds, we look ahead to our next in-person Collective Connect on July 28 at JW Marriott Desert Springs and an Elevate & Educate panel with spa industry insider Mary Bemis on "What Keeps Spa Directors Up at Night?"
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The Collective Report: June 2026
June's edition of The Collective Report reflects on a meaningful Collective Connect at Pelican Hill, where 85 wellness leaders, brands, and industry partners came together for a day of inspiring conversation, growth, and giving back through our Community in Motion initiative benefiting ElderHelp.
As that momentum builds, we look ahead to a full season of gatherings — from Collective Connect in Palm Springs on July 28 to special editions at HeyDay Beverly and Alila Marea — alongside our Elevate & Educate sessions with thought leaders like Dr. Michela Henke-Cilenti and Mary Bemis. As always, the newsletter shares what is ahead for the Collective, along with opportunities to stay connected and supported.
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The Collective Report: May 2026
In May’s edition of The Collective Report, we step into the season with a renewed sense of energy and momentum across our community. From welcoming new Ambassador Toyia Bouldin to previewing our upcoming Elevate & Educate with Maureen Vipperman and our second annual Collective Connect at The Resort at Pelican Hill, this issue highlights the moments bringing us together.
With so much still ahead, we invite you to explore what is unfolding across the Collective.
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The Collective Report: April 2026
April’s SSWC newsletter reflects on a meaningful ISPA and the connections that continue to move the industry forward.
As that momentum builds, we look ahead to the second annual Collective Connect at Pelican Hill on May 20 and an exciting lineup of Elevate & Educate sessions throughout the season. As always, the newsletter shares what is ahead for the Collective, along with opportunities to stay connected and supported.
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The Collective Report: March 2026
The March edition of The Collective Report highlights recent community moments and what’s ahead for the SoCal spa and wellness network. Inside, we reflect on insights from our latest Elevate & Educate session, share upcoming opportunities to connect at iSPA, and look ahead to our next Collective Connect at The Resort at Pelican Hill.
It’s a snapshot of the conversations, collaborations, and gatherings that continue to strengthen our growing community.
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The Collective Report: February 2026
February’s newsletter reflects on an intimate and immersive Collective Connect at The Artist’s Cottage at Ojai Valley Inn, where wellness leaders and intentional brand partners gathered for meaningful connection in a nature-inspired setting.
This rendition of The Collective Report highlights continued momentum within the SSWC Mentorship Program, looks ahead to reconnection at iSPA next month, and previews our upcoming Collective Connect on May 20 at The Resort at Pelican Hill, setting the tone for a season of growth, collaboration, and shared intention.
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The Collective Report: January 2026
January’s newsletter welcomes 2026 with a focus on reconnection, alignment, and forward momentum within the SoCal Spa Wellness Collective. It introduces the launch of the SSWC Mentorship Program, a flexible, member-driven initiative designed to support both spa leaders and brand partners, and offers a preview of the year ahead with a robust calendar of Collective Connect gatherings, curated experiences, and educational moments.
January’s Collective Report sets the tone for a year centered on leadership, collaboration, and shared growth.
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The Collective Report: December 2025
December’s newsletter closes out the year with gratitude and reflection, highlighting our final Collective Connect at Estancia La Jolla Hotel & Spa and the community that continues to shape the SoCal Spa Wellness Collective. It introduces new ambassadors Kate Morrison of Ojai Valley Inn and Erica Coble of Living Earth Crafts and looks ahead to 2026 with the launch of the SSWC Mentorship Program.
The issue reinforces our continued commitment to supporting spa leaders and brand partners as we move into a new year of growth and leadership.
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The Collective Report: November 2025
November’s newsletter reflects on a meaningful gathering at Tommy Bahama Miramonte Resort, highlighting thoughtful connection, leadership insight, and community. It captures key takeaways from Thomas Klein’s inspiring message on growth through challenge and looks ahead to our next Collective Connect at Estancia La Jolla Hotel & Spa on 12/5.
The issue also previews upcoming programming, including a keynote with Dan Gingiss, immersive wellness experiences, and a reflective roundtable looking toward 2026, all grounded in gratitude as we move into the holiday season.
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The Collective Report: October 2025
The October edition of The Collective Report celebrates the spirit of connection that continues to define the SoCal Spa Wellness Collective. This month’s feature reflects on the recent Collective Connect event at The Maybourne Beverly Hills, where members gathered to share insights, address industry challenges, and strengthen bonds within the spa and wellness community.
From meaningful roundtable discussions to an inspiring session with Eva Maurice on staying grounded during demanding times, the gathering embodied what the Collective stands for—collaboration, renewal, and genuine connection. The October issue offers a glimpse into these moments and a look ahead at what’s next for the SoCal Spa Wellness Collective.
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The Collective Report: September 2025
The September edition of The Collective Report focuses on gearing up for the fall season with programming designed to inspire strategy and strengthen connections. Highlights include Elevate & Educate with Taylor Barry’s Partnership Playbook and a preview from Eva Maurice, plus a transformative Collective Connect at The Maybourne Beverly Hills featuring Eva’s leadership session and handwriting expert Lena Rivkin.
Mark Wuttke returns September 30 with high-energy spa retail training, while Compliance Corner covers key updates to California’s esthetician scope of practice (SB 803). Member kudos celebrate Brisa Huezo’s promotion with Noble House, and a special brand spotlight highlights the collaborative event between BABOR and Linder Health.
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The Collective Report: August 2025
The August edition of The Collective Report recaps our inaugural Collective Connect at Pelican Hill—a powerful gathering of spa leaders, brand innovators, and changemakers—and the inspiring July Elevate & Educate session led by Mary Bemis.
It also previews a packed calendar of programming, including Mark Wuttke’s “From Order Taker to Demand Creator” masterclass, Taylor Barry’s Partnership Playbook session, and upcoming Collective Connects at The Maybourne Beverly Hills, Estancia La Jolla, and more. Member spotlights shine on Kate Morrison of Ojai Valley Inn and Celeste Hilling of Skin Authority, alongside Compliance Corner insights and new job board opportunities across SoCal.
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The Collective Report: July 2025
This edition of The Collective Report shines a light on member spotlights including Sonrei, ReadyCare, Fulton & Roark, and Pelican Hill, each bringing something unique to the SoCal wellness landscape.
We also share highlights from the founding team’s transformative experience at Jack Canfield’s Breakthrough to Success, plus an overview of our Elevate & Educate session featuring industry leaders Mary Bemis (Insider’s Guide to Spas), Kate Morrison (Ojai Valley Inn), Erica Coble (Living Earth Crafts), Celeste Hilling (Skin Authority), and Deirdre Strunk.
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The Collective Report: June 2025
The inaugural edition of The Collective Report set the tone for the SoCal Spa Wellness Collective, with heartfelt thanks to early members for their feedback and support in shaping the community. It spotlighted the first Elevate & Educate session featuring TEDx speaker Suzanne Adams, announced the upcoming Collective Connect at Pelican Hill, and previewed powerful programming with Mary Bemis and Mark Wuttke.
Member highlights included Erica Coble of Living Earth Crafts and Traci Ainge of The Inn at Rancho Santa Fe, while “SoCal Standouts” introduced founding brand partners Sonrei, Fulton & Roark, Living Earth Crafts, ReadyCare, and Skin Authority. The issue also launched the Job Board, featured talent spotlights, and celebrated leadership moves across the region.