The Collective Report by SSWC
Stay informed, inspired, and connected with our monthly newsletter designed for spa, wellness, and hospitality professionals.
Explore past editions below and revisit the ideas, people, and trends shaping our community.
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The Collective Report: February 2026
February’s newsletter reflects on an intimate and immersive Collective Connect at The Artist’s Cottage at Ojai Valley Inn, where wellness leaders and intentional brand partners gathered for meaningful connection in a nature-inspired setting.
This rendition of The Collective Report highlights continued momentum within the SSWC Mentorship Program, looks ahead to reconnection at iSPA next month, and previews our upcoming Collective Connect on May 20 at The Resort at Pelican Hill, setting the tone for a season of growth, collaboration, and shared intention.
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The Collective Report: January 2026
January’s newsletter welcomes 2026 with a focus on reconnection, alignment, and forward momentum within the SoCal Spa Wellness Collective. It introduces the launch of the SSWC Mentorship Program, a flexible, member-driven initiative designed to support both spa leaders and brand partners, and offers a preview of the year ahead with a robust calendar of Collective Connect gatherings, curated experiences, and educational moments.
January’s Collective Report sets the tone for a year centered on leadership, collaboration, and shared growth.
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The Collective Report: December 2025
December’s newsletter closes out the year with gratitude and reflection, highlighting our final Collective Connect at Estancia La Jolla Hotel & Spa and the community that continues to shape the SoCal Spa Wellness Collective. It introduces new ambassadors Kate Morrison of Ojai Valley Inn and Erica Coble of Living Earth Crafts and looks ahead to 2026 with the launch of the SSWC Mentorship Program.
The issue reinforces our continued commitment to supporting spa leaders and brand partners as we move into a new year of growth and leadership.
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The Collective Report: November 2025
November’s newsletter reflects on a meaningful gathering at Tommy Bahama Miramonte Resort, highlighting thoughtful connection, leadership insight, and community. It captures key takeaways from Thomas Klein’s inspiring message on growth through challenge and looks ahead to our next Collective Connect at Estancia La Jolla Hotel & Spa on 12/5.
The issue also previews upcoming programming, including a keynote with Dan Gingiss, immersive wellness experiences, and a reflective roundtable looking toward 2026, all grounded in gratitude as we move into the holiday season.
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The Collective Report: October 2025
The October edition of The Collective Report celebrates the spirit of connection that continues to define the SoCal Spa Wellness Collective. This month’s feature reflects on the recent Collective Connect event at The Maybourne Beverly Hills, where members gathered to share insights, address industry challenges, and strengthen bonds within the spa and wellness community.
From meaningful roundtable discussions to an inspiring session with Eva Maurice on staying grounded during demanding times, the gathering embodied what the Collective stands for—collaboration, renewal, and genuine connection. The October issue offers a glimpse into these moments and a look ahead at what’s next for the SoCal Spa Wellness Collective.
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The Collective Report: September 2025
The September edition of The Collective Report focuses on gearing up for the fall season with programming designed to inspire strategy and strengthen connections. Highlights include Elevate & Educate with Taylor Barry’s Partnership Playbook and a preview from Eva Maurice, plus a transformative Collective Connect at The Maybourne Beverly Hills featuring Eva’s leadership session and handwriting expert Lena Rivkin.
Mark Wuttke returns September 30 with high-energy spa retail training, while Compliance Corner covers key updates to California’s esthetician scope of practice (SB 803). Member kudos celebrate Brisa Huezo’s promotion with Noble House, and a special brand spotlight highlights the collaborative event between BABOR and Linder Health.
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The Collective Report: August 2025
The August edition of The Collective Report recaps our inaugural Collective Connect at Pelican Hill—a powerful gathering of spa leaders, brand innovators, and changemakers—and the inspiring July Elevate & Educate session led by Mary Bemis.
It also previews a packed calendar of programming, including Mark Wuttke’s “From Order Taker to Demand Creator” masterclass, Taylor Barry’s Partnership Playbook session, and upcoming Collective Connects at The Maybourne Beverly Hills, Estancia La Jolla, and more. Member spotlights shine on Kate Morrison of Ojai Valley Inn and Celeste Hilling of Skin Authority, alongside Compliance Corner insights and new job board opportunities across SoCal.
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The Collective Report: July 2025
This edition of The Collective Report shines a light on member spotlights including Sonrei, ReadyCare, Fulton & Roark, and Pelican Hill, each bringing something unique to the SoCal wellness landscape.
We also share highlights from the founding team’s transformative experience at Jack Canfield’s Breakthrough to Success, plus an overview of our Elevate & Educate session featuring industry leaders Mary Bemis (Insider’s Guide to Spas), Kate Morrison (Ojai Valley Inn), Erica Coble (Living Earth Crafts), Celeste Hilling (Skin Authority), and Deirdre Strunk.
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The Collective Report: June 2025
The inaugural edition of The Collective Report set the tone for the SoCal Spa Wellness Collective, with heartfelt thanks to early members for their feedback and support in shaping the community. It spotlighted the first Elevate & Educate session featuring TEDx speaker Suzanne Adams, announced the upcoming Collective Connect at Pelican Hill, and previewed powerful programming with Mary Bemis and Mark Wuttke.
Member highlights included Erica Coble of Living Earth Crafts and Traci Ainge of The Inn at Rancho Santa Fe, while “SoCal Standouts” introduced founding brand partners Sonrei, Fulton & Roark, Living Earth Crafts, ReadyCare, and Skin Authority. The issue also launched the Job Board, featured talent spotlights, and celebrated leadership moves across the region.