Introducing the SoCal Spa Wellness Collective.

Who We Are

The Southern California Spa Wellness Collective is a dynamic community dedicated to connecting, supporting, and elevating spa and wellness professionals across the region.

Rooted in a shared passion for holistic well-being, we bring together industry leaders, boutique spas, wellness retreats, and luxury brands to foster collaboration, innovation, and growth.

Recently featured in Insider’s Guide to Spas, the Collective is recognized as a meaningful new platform shaping the future of wellness in Southern California.

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OUR SERVICES

At the SoCal Spa Wellness Collective, our goal is to support your growth—professionally and personally

For Spas

Discover tools including job boards, SOPs, incentive plans, wage compensation information, effective retail and much more.
For Brands

Resources are in place to support brand positioning, protocol enhancement, merchandising, increased visibility, and feedback opportunities.
For All Members

Collectively, we foster connection, mentorship, education, growth strategies, and offer event programming.

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Upcoming Events

Collective Connect at Pelican Hill Newport Beach

July 22nd | 12:00 PM - 5:30 PM
Pelican Hill, Newport Beach
Enjoy an inspiring afternoon of connection and discovery. Engage with 15 spa and wellness brands in an interactive, hands-on setting—comfortable attire encouraged. Enjoy a seated networking lunch with fellow spa and resort professionals, followed by a thoughtful roundtable led by Deirdre Strunk.
The experience continues with a 60-minute session from TEDx speaker and author Suzanne Adams, plus wellness activations by JoinRestPlay.Today, including a Mindful Moment, Clarity & Relaxation Lounge, and Self-Care Astrology Readings. The space will be beautifully outfitted with furnishings from Living Earth Crafts.

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Elevate & Educate with Mark Wuttke

August 12th | 12:00 PM - 1:30 PM
Mark Wuttke is a CEO advisor and leadership coach helping purpose-driven brands scale with integrity, strategy, and lasting impact.

This virtual session will highlight "From Order-Taker to Demand Creator: A Sales Workshop for Brand Founders."
Kindly note: this special edition session will be $125 per ticket.

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Elevate and Educate with Taylor Barry

September 9th | 12 PM - 1:00 PM
Taylor Barry is a brand builder that has helped countless brands earn coveted shelf space and build lasting loyalty.
This session will feature her “Partnership Playbook”, sharing practical resources to streamline wholesale onboarding and keep momentum high. We’ll discuss collaboration frameworks that let brands and spas jointly design treatment rituals, retail campaigns, and social storytelling - so every touch point feels curated and cohesive.

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Collective Connect at The Maybourne Beverly Hills

September 23rd | 12:00 PM
Team SSWC is headed to Beverly Hills this Fall for Collective Connect!
Secure your spot in an immersive afternoon of discovery, connection, and opportunities for growth.
More details will be shared in the near future.

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GSN Sustainability Summit with Thomas Klein

October 22nd | Indian Wells, CA
Team SSWC is headed to the desert for GSN’s Sustainability Summit!
In a roundtable Q&A led by the Collective, Thomas Klein will discuss strategic thinking in building sustainable businesses, with a focus on strong internal team culture by having the ‘right talent’ in the right seats.

We hope to see you there.

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Elevate & Educate with Marissa Hyatt

November 4th | 12:00 PM - 12:30 PM
Marissa Hyatt is a CMO and strategist specializing in turning products into revenue-producing machines through e-commerce, content marketing, and online education. She’s known for aligning teams around vision and execution, fostering a collaborative, results-driven work culture.
During this session, we’ll dive into her team’s new Wellness Planner and the story behind it. We’ll cover practical tips for staying well and navigating holiday stress, plus all attendees will receive an exclusive Wellness Planner discount!

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Collective Connect at Estancia La Jolla

December Date TBD
We’re thrilled to welcome Dan Gingiss, international keynote speaker, customer experience expert, and author of The Experience Maker, to the stage at Collective Connect at Estancia La Jolla.
Dan brings a fresh, actionable perspective on how businesses of any size can create memorable customer moments that drive loyalty, buzz, and long-term growth. With over 20 years of experience at brands like Discover, McDonald’s, and Humana, Dan breaks down what it really takes to turn everyday interactions into extraordinary experiences.

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