July 22, 2026 | 12:00 PM - 1:00 PM

This Elevate & Educate session brings together industry leaders for an insightful panel exploring Insights, Innovation, and What’s Next in Spa & Wellness. Known for her deep perspective on the evolving spa landscape, Mary will guide a thoughtful conversation on emerging trends, shifting consumer expectations, and the ideas shaping the future of the industry. Attendees can expect a dynamic exchange of perspectives designed to spark inspiration, fresh thinking, and meaningful dialogue across the spa and wellness community.

July 28, 2026 | 11:00 AM - 6:00 PM

Later this year, we’re bringing our in-person Collective Connect series to Palm Springs, welcoming innovators and wellness leaders for an inspiring afternoon of connection, insights, and collaboration.

Featuring Guest Speaker Mark Wuttke - a Strategic Growth Expert and CEO Advisor with over 20 years in the luxury beauty and wellness industry. As a Vistage Chair and Maxwell Leadership coach, he empowers founders and executives to scale purpose-driven beauty brands with clarity, authenticity, and lasting commercial impact.

Eva Maurice will also take the stage as a highlighted keynote speaker. A transformational guide and respected voice in the wellness and spa space, Eva brings more than two decades of spa industry experience alongside a background in divinity and holistic wellness. Through her keynotes and workshops, she blends mindfulness, emotional intelligence, and self-reflection to help individuals and teams reconnect with purpose, leadership, and personal growth - grounded in her guiding philosophy that self-love is the foundation of meaningful evolution.

August 18, 2026 | 12:00 PM - 1:00 PM

Featuring Julie Frumin, MA. LMFT and hosted by Kate Morrison of Ojai Valley Inn, this Elevate & Educate panel explores the growing conversation around skincare and beauty products for young teens and children.

Teens are absorbing anti-aging trends, cosmetic procedures, and complex routines through social media — often before they have the context to evaluate what they're seeing. Our industry has both the opportunity and the responsibility to offer something better.

This panel explores what age-appropriate teen wellness actually looks like, how to build services rooted in skin health over skin perfection, and how to speak to teens and parents in ways that build confidence rather than insecurity.

September 8, 2026 | 12PM - 1PM

We are excited to welcome Jeremy McCarthy to our September Elevate & Educate session. As Founder & CEO of Leisure Alchemy, Jeremy has spent more than 30 years shaping luxury leisure and wellness experiences for leading hospitality brands including Four Seasons Hotels & Resorts and Mandarin Oriental. He is also the author of The Psychology of Spas & Wellbeing and a recognized leader in wellness innovation and positive leadership.

In our session titled “Building the Human / AI Interface,” Jeremy will explore how businesses can create meaningful synergy between human insight and AI-driven efficiency. The E&E will cover how to build a healthy relationship with AI, what should remain human-led, and how AI can help future-proof modern businesses.

September 23, 2026 | 9:00 AM - 6:00 PM

Join us at HeyDay in Beverly Hills for our in-person Collective Connect event, bringing together an incredible group of wellness leaders and innovators.

Each brand will have 1 of 11 treatments rooms dedicated to them to fully immerse spa directors in their brand. Each space will be exclusively “taken over” by a participating brand, allowing wellness leaders to engage directly with brand reps. in an intimate, focused setting. Throughout the day, spa directors will rotate through 30-min. ritual-style experiences or mini treatments, giving them the opportunity to truly discover what sets each brand apart and experience the products in a meaningful, hands-on way.

October 6, 2026 | 12PM - 1PM

Renowned Neuroscientist and Mind-Body Expert Dr. Claudia Aguirre bridges the gap between cutting-edge longevity science and the luxury spa experience. Drawing on her academic research in age-related neurodegeneration and years of hands-on work in premier spa and wellness settings, she offers something rare: genuine scientific credibility paired with real-world implementation expertise.

In this session, Dr. Aguirre will help you cut through the noise, separating true longevity science from influencer fads, and show you exactly how to translate that science into services that are both frontier-forward and operationally realistic for your property and wellness brand.

In 2009, when Dr. Claudia joined Dermalogica as their first in-house neuroscientist, she was the only PhD neuroscientist working in professional beauty. She is a TEDxUCLA speaker whose talk "The Hidden Brain in Your Skin" has been viewed by millions worldwide, a published researcher cited in peer-reviewed journals, and an invited lecturer at Stanford University. She is currently developing a book on the brain-skin connection for a general audience.

December 16, 2026 | 10:00 AM - 5:00 PM

Celebrate the holiday season with us on Tuesday, December 15th at this special Collective Connect at Alila Marea Beach Resort Encinitas. Experience a festive gathering of wellness innovators and industry leaders designed to spark new ideas, meaningful connections, and holiday inspiration.

Collective Connect will also feature Eric Stephenson, a globally recognized wellness leader, keynote speaker, and emotional intelligence strategist. Known for his engaging and practical approach, Eric helps organizations build resilient, high-performing cultures by turning empathy, accountability, and resilience into measurable business results. With experience delivering more than 500 presentations worldwide and working with leading hospitality and wellness brands, Eric brings a powerful perspective on leadership, team culture, and sustainable success in today’s evolving spa and wellness landscape.

Rest.Play.Today will bring a grounding, intention-led experience to December’s Collective Connect, featuring a release ritual, astrological insights for the year ahead, and a short sound meditation. The team will also be available for one-on-one moments throughout the event.