The inaugural edition of The Collective Report set the tone for the SoCal Spa Wellness Collective, with heartfelt thanks to early members for their feedback and support in shaping the community. It spotlighted the first Elevate & Educate session featuring TEDx speaker Suzanne Adams, announced the upcoming Collective Connect at Pelican Hill, and previewed powerful programming with Mary Bemis and Mark Wuttke.

Member highlights included Erica Coble of Living Earth Crafts and Traci Ainge of The Inn at Rancho Santa Fe, while “SoCal Standouts” introduced founding brand partners Sonrei, Fulton & Roark, Living Earth Crafts, ReadyCare, and Skin Authority. The issue also launched the Job Board, featured talent spotlights, and celebrated leadership moves across the region.

This edition of The Collective Report shines a light on member spotlights including Sonrei, ReadyCare, Fulton & Roark, and Pelican Hill, each bringing something unique to the SoCal wellness landscape.

We also share highlights from the founding team’s transformative experience at Jack Canfield’s Breakthrough to Success, plus an overview of our Elevate & Educate session featuring industry leaders Mary Bemis (Insider’s Guide to Spas), Kate Morrison (Ojai Valley Inn), Erica Coble (Living Earth Crafts), Celeste Hilling (Skin Authority), and Deirdre Strunk.

The August edition of The Collective Report recaps our inaugural Collective Connect at Pelican Hill—a powerful gathering of spa leaders, brand innovators, and changemakers—and the inspiring July Elevate & Educate session led by Mary Bemis.

It also previews a packed calendar of programming, including Mark Wuttke’s “From Order Taker to Demand Creator” masterclass, Taylor Barry’s Partnership Playbook session, and upcoming Collective Connects at The Maybourne Beverly Hills, Estancia La Jolla, and more. Member spotlights shine on Kate Morrison of Ojai Valley Inn and Celeste Hilling of Skin Authority, alongside Compliance Corner insights and new job board opportunities across SoCal.

The September edition of The Collective Report focuses on gearing up for the fall season with programming designed to inspire strategy and strengthen connections. Highlights include Elevate & Educate with Taylor Barry’s Partnership Playbook and a preview from Eva Maurice, plus a transformative Collective Connect at The Maybourne Beverly Hills featuring Eva’s leadership session and handwriting expert Lena Rivkin.

Mark Wuttke returns September 30 with high-energy spa retail training, while Compliance Corner covers key updates to California’s esthetician scope of practice (SB 803). Member kudos celebrate Brisa Huezo’s promotion with Noble House, and a special brand spotlight highlights the collaborative event between BABOR and Linder Health.